Hi, I am Punam.

Design looks different
depending on where
you're standing.

I've stood in a few places.

Product designer based in Kathmandu — I've shipped work for Japanese, Nepali, and US markets. Three years, three very different design languages.

Punam Katuwal
Selected Work View all →
FortuneCaller app screens
Japan Mobile App

FortuneCaller

Designing trust for live phone readings across three portals, in a market where sparse UI reads as cheap, not premium.

Read case study →
inDrive Schedule app screens
Nepal Concept

inDrive Schedule

Scheduling rides on a negotiation-based platform, when live matching fails late at night in peripheral Kathmandu.

Read case study →
RecruitmentX landing page screens
Japan B2B

RecruitmentX

B2B recruitment for Japanese companies hiring Nepalese engineers. Designed to answer hiring anxieties before asking for commitment.

Read case study →
Baseball Academy app mockup
Japan Mobile App AI

Baseball Academy

Turning solo practice into a coached feedback loop. Narrate mistakes, AI assigns tasks. Designed across cultural and generational lines.

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Thinking All writing →

Designing for Global Audiences: Understanding Japanese User Interface Design

I thought good design was universal until Japanese clients proved otherwise. On why density builds trust, how script shapes layout, and what Zen means for minimalism.

Medium ↗

Cultural Contrasts in UI: What I Learned Designing for Japanese & English Audiences

Bilingual UI is two ways of thinking, not two languages. On navigation habits, font density, and balancing Western simplicity with Japanese completeness.

Medium ↗

Accessibility Isn't Optional

Your design looks great. Can everyone actually use it? What designing for real constraints taught me that accessibility checklists never could.

Medium ↗

Open to new opportunities.

Full-time, freelance, or collaborative.
Global product teams welcome.

Get in touch